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Loom pricing, explained (October 2026)

Loom has four plans: a free Starter plan, Business, Business + AI and Enterprise. Here is what each costs and limits, checked against Loom's own pricing page, what a team actually pays per year, and when a free local recorder is enough.

Quick answer

  • Starter: free. 25 videos per person, 5-minute screen recordings, up to 720p.
  • Business: $18 per user/month. Unlimited videos and recording time, up to 4K, downloads, trimming, no Loom branding.
  • Business + AI: $24 per user/month. Adds AI titles, summaries, chapters, filler-word and silence removal, editing by transcript.
  • Enterprise: custom price (SSO, SCIM, Salesforce).
  • Loom says paying annually saves 17%; there is a 14-day free trial of Business + AI.

Loom plans and prices

PriceVideosRecording lengthQualityDownload your videos
StarterFree25 per person5 minutes (screen recordings)Up to 720pNo (Business feature)
Business$18 per user/monthUnlimitedUnlimitedUp to 4KYes
Business + AI$24 per user/monthUnlimitedUnlimitedUp to 4KYes
EnterpriseContact salesUnlimitedUnlimitedUp to 4KYes

Prices are per creator. Loom's pricing page says you can be billed monthly but save 17% by paying annually, so the monthly-billed price is higher than the figure above. Starter workspaces can add up to 50 free "Creator Lite" members. Loom's Starter list also mentions unlimited meeting length for its meeting recording, transcriptions and comments.

What the free Starter plan limits

Full detail: Loom free plan limits explained.

What a team pays per year

CreatorsBusiness ($18)Business + AI ($24)
1$216 a year$288 a year
5$1,080 a year$1,440 a year
10$2,160 a year$2,880 a year
25$5,400 a year$7,200 a year

Creators × list price × 12, before tax. Plug in your own numbers with the Loom cost calculator.

When Loom is worth paying for

Loom's paid plans give you instant share links, comments and reactions, viewer insights, transcripts and captions, trimming and stitching, and (on Business + AI) automatic titles, summaries and chapters. If your team sends links and wants to see who watched, that is what you pay for.

When you don't need to pay

If people mostly record a walkthrough and drop the file into Slack, Drive, a ticket or an LMS, a local recorder covers it. Bobbin is a free Chrome extension that records your screen, a window or a tab with a webcam bubble and saves an MP4 on your computer: no account, no watermark, no time limit and no video limit, up to 1080p at 30 fps. Optional Pro is $4.99/month or $24 once (founding price) for 4K/60 fps where your screen and computer support it, bubble styling, auto-stop and custom file names.

Bobbin doesn't host videos or make share links, and it has no editing, transcripts, comments, viewer analytics, team workspace or mobile app.

Loom StarterLoom BusinessBobbin Free
PriceFree$18 per user/monthFree
Recording length5 minutesUnlimitedNo limit (your disk space)
Video limit25 per personUnlimitedNone
QualityUp to 720pUp to 4KUp to 1080p30 (Pro: up to 4K/60 where supported)
Get the video fileNoYesYes, MP4 where your browser supports it
AccountRequiredRequiredNone
Share links, comments, analyticsYesYesNo
Try Bobbin freeSee pricingNo account · no watermark · no time limit

Checked on 25 October 2026 from their own pages: loom.com/pricing · Loom help: How long can I record? · Loom help: Starter plan FAQ · Loom help: Download your Loom video. Plans change; check the linked page before you decide.

Loom, Vidyard, Tella, Tango, Screencastify, Screenity, Zoom and Slack are trademarks of their respective owners. Bobbin is not affiliated with them. Prices and plan limits from their public pages as of 22 Oct 2026.

Frequently asked questions

How much does Loom cost?

Loom Starter is free. Business is listed at $18 per user per month and Business + AI at $24 per user per month on loom.com/pricing (checked 25 October 2026). Enterprise is priced by sales. Loom says annual billing saves 17%.

Is Loom free?

Yes, the Starter plan is free, with up to 25 videos per person, 5-minute screen recordings and up to 720p quality. Downloading videos is a Business feature.

Is there a Loom free trial?

Loom offers a 14-day free trial of Business + AI; an Enterprise trial is available through sales.

How much does Loom cost for a team of 10?

At $18 per user per month, 10 creators on Business cost $2,160 a year; on Business + AI at $24, $2,880 a year, before tax.

What is a free alternative to paying for Loom?

If you only need the recording as a file, Bobbin is free with no account, no watermark, no time limit and no video limit, and saves an MP4 on your computer. It has no share links, comments or analytics.

Record your screen and camera. Keep the file.

Free, no account, no watermark, no time limit. Saves an MP4 on your computer.