BobbinQuick answer
Keep it to 45–60 s: open with their name and their site on screen, make one specific observation, show one relevant result, and ask for one small next step. Script below.
The script: Cold first touch, their site on screen (45–60 s)
Use when: A first message to a prospect you have researched. Their website or LinkedIn on screen proves it is not a blast.
Set up:
- Open their website on the page most relevant to your pitch
- Find one specific, true observation (a job post, a page, a product launch)
- Camera bubble on: people reply to faces
| Time | Show / beat | Say (fill the [blanks]) |
|---|---|---|
| 0–8 s | Name + proof of research | Hi [FIRST NAME], I made this for you after looking at [THEIR PAGE/POST]. |
| 8–25 s | The observation | I noticed [SPECIFIC OBSERVATION]. Usually that means [LIKELY CHALLENGE]. |
| 25–45 s | Relevant proof | We help [SIMILAR COMPANY TYPE] with exactly that: [ONE-SENTENCE RESULT you can back up]. |
| 45–60 s | Low-friction ask | Worth a [15]-minute chat? If not, a "no thanks" is genuinely fine. |
Why it works: Scroll to the specific thing you mention while you mention it. The visual proof of research does more than any sentence about it.
Close: Make "no" easy; it raises reply rates and saves you chasing.
Plain-text version to copy
Cold first touch, their site on screen (45–60 s)
Use when: A first message to a prospect you have researched. Their website or LinkedIn on screen proves it is not a blast.
Set up:
- Open their website on the page most relevant to your pitch
- Find one specific, true observation (a job post, a page, a product launch)
- Camera bubble on: people reply to faces
[0–8 s] Name + proof of research
"Hi [FIRST NAME], I made this for you after looking at [THEIR PAGE/POST]."
[8–25 s] The observation
"I noticed [SPECIFIC OBSERVATION]. Usually that means [LIKELY CHALLENGE]."
[25–45 s] Relevant proof
"We help [SIMILAR COMPANY TYPE] with exactly that: [ONE-SENTENCE RESULT you can back up]."
[45–60 s] Low-friction ask
"Worth a [15]-minute chat? If not, a "no thanks" is genuinely fine."
Close: Make "no" easy; it raises reply rates and saves you chasing.Note: the playbook has six more sales scripts: post-call recap, proposal walkthrough, re-engage after silence, objection answer, warm intro follow-up, and the one your champion forwards to the boss.
Record the video part
Keep the script open on a second screen or a printed page, and record in one take; pause between sections instead of stopping. Bobbin is a free Chrome extension that records your screen, a window or a tab with your microphone and an optional webcam bubble. No account, no watermark, no time limit, and nothing is uploaded: the file stays on your computer.
- Click the Bobbin icon in Chrome's toolbar and choose Record screen, window or tab.
- Pick your microphone and turn on the camera if you want the webcam bubble.
- Press Start recording, choose what to share in Chrome's picker, and wait for the 3-second countdown.
- Pause with Alt+Shift+P, stop with Alt+Shift+S, then press Download to save the file.
Share a window or the entire screen so your webcam bubble is in the video (it doesn't appear in single-tab recordings). Bobbin saves MP4 where your browser supports it (Chrome 126 or newer), WebM otherwise, and tells you which it used.
File size: our 60-minute 1080p test came to about 246 MB (roughly 4 MB a minute) on a simple synthetic screen; busy real screens can be larger, so a 1–2 minute clip is usually small enough to attach.
From The Async Video Playbook
This is 1 of 52 scripts. The full playbook: 52 fill-in-the-blank scripts for demos, bug reports, onboarding and SOPs, sales, support, async updates and lessons.
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